label. LA
Augmented reality street art for the 21st century
label. LA was an augmented reality app that displayed 15 of my street art installations throughout Los Angeles. When visitors traveled to specific locations and opened the app, the artwork would appear automatically in their environment through the camera. Available as a free download in the App Store, it explored how AR technology could democratize public art and bypass traditional gatekeepers.
'skid ro.' rodeo drive, beverly hills.
"To me, augmented reality represents the limitless potential of art. With this technology, artists can create anything they can imagine. We can show our work in any (and every) physical location. The work can be interactive, it can defy physics, it requires no permits or permissions, it can be both permanent and changing, and it bypasses the gatekeepers that would otherwise prevent us from realizing our visions. Augmented Reality allows emerging artists to create street art for the 21st century."
'the impossibility of life in the mind of a machine.' santa monica pier.
'tanks are sooo 20th century.' arts district.
Selected Exhibits
'it is no longer possible to see this painting.' gagosian. beverly hills.
'portrait of the artist as a delusional egomaniac.' la city hall.
'made in the image of the locals.' beverly hills.
'ngn5.' on display above the museum of contemporary art.
'the loaf.' on display outside the broad.
'earth 3020.' griffith observatory.
Experience AR Art
Download label. LA and explore augmented reality street art throughout Los Angeles.
